2019 Wedding Professionals Masterclass
Thursday April 18th - Friday April 19th
WILLOWBRIDGE PRIVATE ESTATE
Ira + Lucy Wedding Business Masterclass is an educational space designed to cultivate entrepreneurial confidence through honest, strategy-driven work for the disciplined artist and discerned business owner. We advocate for purposeful work that creates a remarkable and memorable life beyond your brand.
everyone is invited
Jonnathan and I have had the joy of consulting with all types of businesses in our industry. Floral Designers, Hair and Makeup Artist, Venues, Catering, Aestheticians, Fitness Experts, “Paper Lovers”, Flower Farmers, Rental Businesses, Planners and Photographers. It’s crucial to us that all attendees feel welcome, comfortable and have an incredible experience.
Individuals with no experience at all, but aspire to be part of the events industry
Experienced designers looking to grow their skillset
New venue owners wanting to know the next steps to attract customers
Dreamers who feel overwhelmed by the non-creative aspects of running a business
Established business that feel out-of-date with how to reach today’s ever-evolving and fast paced market
Baffled business owners wanting to harness the power of social media
Kick-Ass creatives that are have lousy contracts and foundations in place
Artists that don’t know how to value their services
real people, honest answers, let’s dive in
Workshops will be held at the Idaho’s most prominent private estate, Willowbridge, located in Eagle, Idaho, just 20-minutes from downtown Boise.
In addition to Key Note Speakers, husband and wife, Jonnathan and Heidi, attendees will hear and interact with leading industry game changers! Stay tuned as we continue to introduce details.
HOW TO GET PUBLISHED WHILE STAYING TRUE TO YOUR BRAND
Get the inside scoop on how to get published and what RMB is looking for in their submissions from RMB's Co-Owner, Taylor Chamberlain. Learn what makes your work stand out and how to build a strong relationship with media. With five years in publishing and editorial, Taylor will be sharing all the tips and trends she has seen over the years, as well as how to grow, while still staying true to your brand.
ABOUT ROCKY MOUNTAIN BRIDE
"The Mountains are calling and I must go." John Muir’s famous words echo true for the allure of the Rockies and the manifesto at Rocky Mountain Bride. It’s the romance of the wild unknown, a sense of adventure and the charm of the culture that beckons you to stay awhile. RMB's curated resources inspire authentic love stories for modern couples, crafted by local creatives who put their heart into each wedding. Let the Rocky Mountains host a day where your souls become one and your love finds a forever home.
DEVELOPING SKILLS AND STRATEGIES TO MARKET YOUR WEDDING BUSINESS
Learn how to market your brand with affordable tools designed specifically for wedding professionals. Seasoned creative, join Tayler who will be joining us in our discussions, Q&A and part of our hands-on design training!
Loves the hard/dirty work of building a business. It’s as important that clients learn from working together as it is that something amazing comes from the collaboration. Co-Founder of Sourced Co. When not working, she’s outside playing, cooking something from scratch or talking politics with anyone who will listen.
Designing with Fine Linen, Live Demo
Learn how to apply proven design principles to curate your textile pallet. Sarah Granger-Twomey and Heidi Wight dig into the topics of pattern mixing basics, making neutrals engaging and keeping fabrics congruous within the space. Also covered are the planning logistics of each stage of fine linen for events; from calculating sizing and caring for fabric onsite to visualizing what the eye sees vs what the camera lens sees. Sarah believes that table textiles can transform a space and drive home a client’s vision.
Before joining La Tavola in 2011, Sarah was the Creative Director of an illustrious event firm in Los Angeles producing celebrity weddings and multimillion-dollar affairs across the country.
Sarah is formally trained in interior design and has applied the tried and true standards of good design throughout her career in the events industry.
She currently resides in Los Angeles with her husband and two daughters but returns to her home state of Colorado every chance she gets.
Kara is a studio event only Floral Designer and Idaho native. Her business Just so. Her design work has been featured in Print issues of Rocky Mountain Bride and Wedventure. Blog and other online recognition include Martha Stewart, Style Me Pretty, Magnolia Rouge, Wedding Chicks, Junebug Weddings, Northwest Weddings, Adorn Magazine, and was selected as Joyweds Top 9 bouquets of 2017.
Just so. Event Floral was inspired by her love of florals, creative and artistic living and most importantly, relationships. She values the relationships built with clients and vendors as priceless and strives to make them a priority in her life and her business. Kara loves and is passionate about flowers.... (all of them except sunflowers.) Sweet peas are her favorite. She adores art, books , travel and all things vintage! Kara loves people and their stories and makes friends for life. Her Southern Grandmother was fond of all things lovely and had an incredible garden that was a centerpiece of the family visits to her home. She had a saying when doing projects together with Kara, such as cooking, sewing, oil painting, sculpting, gardening . If it was done well and with creativity and love it was "Just so..."
synergy between designers and photographers
Learn how to create incredible synergy with photographers that creates a profitable authentic relationships, attracts your shared ideal clients and helps support your brand.
My name is Shivyon Mitchell, the founder and photographer behind The Mitchell Photo Collection. I’m a Pacific Northwest native and a destination wedding photographer for the adventurers, explorers, and seekers out there who crave a life of deeper meaning. I am constantly inspired by the world we live in and the people we share it with.
While everyone's story is different, I live to express my creativity through yours, and it brings me such joy that I can share these timeless, classic heirlooms with you.
CREATING A LEGENDARY EXPERIENCE
Join our conversation as we teach how to create invaluable vendor relationships! How can working with a sound and audio business help build your own business? See during a LIVE DEMO how to incorporate higher quality sound, lighting, custom design elements and entertainment and why that matters! Venue owner? Planner? Photographer? Florist? Bridal Boutique? You won’t want to miss this discussion?
Kristin Cole founded Sound Wave Events in 2006. Since they she has worked to build the company to one of the top event companies in the state. She finds passion in serving others and always seeks to create lasting relationships in business and personal endeavors. She has an amazing husband and 2 young boys who keep her moving and exploring the world - they love traveling, riding bikes, and reading together.
ANNOUNCING OUR NEWEST GUEST!
Local business owner and CEO, Liza Roeser-Atwood, from Fifty Flowers stops by to tell us how Fifty Flowers is changing the floral delivery service on a global scale.
A 24-year veteran of the floral industry with expertise in sourcing fresh-cut flowers, Liza Roeser Atwood has successfully learned to navigate the risks and rewards of owning a global business. After graduating from Texas A&M, Liza entered the Peace Corps and worked with entrepreneurs in Ecuador, focusing much of her energy on small business development. With very little desire to return to the states, she worked with Colombian and Ecuadorian Flower Growers to build their businesses before taking on the challenge of building her own. Since that time, she has successfully guided the operations for FiftyFlowers.com and Farm Fresh Exports in their growth as a large-scale, international provider of fresh floral products. In 2003, she was recognized as one of Ecuador's most successful female entrepreneurs by Cosas Magazine and is a current member of the SAF Wholesalers Council and Consumer Joint Council. Today, FiftyFlowers is headquartered in Boise, Idaho - where Liza resides with her husband and business partner, Blu, and their two beautiful daughters. Together, they work diligently to continue building their companies into a multimillion-dollar global enterprise, providing over fifty jobs to great people in the United States, Ecuador, and beyond. Join her as she discusses her journey and the importance of maintaining focus and networking effectively.
day-ONe |business foundations|
Business Starting Point (how to start a business, contracts)
Let’s Talk Money (pricing, growing your business, what forms of advertising work best and which ones don’t offer much return…)
Guest Speaker, Co-Owner of Rocky Mountain Bride Magazine
Social Media Strategy (branding and marketing, what tools do we utilize)
Boundaries (creating policies, how to be a “boss”, how to work with clients)
How to Build the Client Experience (tools and tips)
How to Connect with Today’s Bride
Managing Staff (when to hire, how to hire, how to be a “boss”)
Let’s Get Real (work-life balance)
Live Q & A Sessions
DAY-TWO |creating for profit|
Styled Shoot Success, Advertising and Networking
Learn How I Build My Design Boards and Present Concepts to Clients
Hands On Teaching - Designing a Remarkable Tablescape
Guest Speakers Featuring the Industry’s Best Wedding Tools
Live Q & A Sessions
Break Out Interactive Growth Groups
Attendees will receive some seriously good swag! We’ll be sharing some of our most favorite goodies with you! Attendees will receive a curated list of our go-to business resources and tools, curated custom gifts and so much more! You don’t want to miss out on these!
Workshops will be photographed by The Mitchell Photo Collection. Shivyon is one of those dynamic persons that you find yourself gravitating to. Her lifestyle, organic and romantic imagery is dreamy and we couldn’t be more thrilled to have Shivyon on site for our workshop capturing all the moments!
We are thrilled to have Executive Chef, John Cuevas and his wife Julie, indulge our tastebuds with incredible catering experience planned for our attendees!
John was classically trained at the Culinary Institute of America, Scottsdale. He has been recognized with a nomination from the James Beard House and spent the majority of his career working in 5-Star restaurants.
Julie’s background also comes from the luxury hotel world and she departed her last position as the Food and Beverage Director at Montage Laguna Beach.
They moved to Boise and opened MADRE Boutique Taqueria. They are enthusiastic about growing their business and have recently launched Syringa Events, a catering business specializing in seasonal American cuisine for special events.
VIEW MENU BELOW
Lodging is not included, but a discounted rate has been set up for workshop attendees at three of our favorite downtown hotels! Unwind after the workshop with a soak in the tub and maybe enjoy some additional Boise nightlife! Please note these are complimentary discounted prices and subject to availability.
$149 per night
Beautifully redesigned and thoughtfully appointed, the guest rooms are airy, bright and comfortable, with sleek lines and open living areas filled with natural light. Crisp white and green color palettes lend a fresh and modern ambiance - pssst, my fav!
The Grove hotel is my personal favorite option! The newly renovated lobby, bar and restaurant are gorgeous!
$139 per night
A beautiful affordable accommodation choice for our attendees featuring newly renovated rooms and hotel! Go for a swim in the indoor pool, cozy up by the fire in the lobby… not to mention easy and convenient parking access!
This is a great option! I’m hoping the trees will be blossoming, as some of the rooms open out onto a pretty courtyard space to a lounge space and fire pit.
$169 per night
Urban chic charm and boutique style create inspired stays at Hotel 43. The hotel builds the perfect balance of urban flair and cozy décor. Located in the heart of downtown Boise
$189 per night “PURE wellness” room
Every PURE® Wellness Allergy-Friendly Room has undergone a patented 7-step purification process. In addition, the in-room filter removes up to 99.99% of pollutants and allergens, exceeding HEPA standards, so every guest can breathe easily and rest peacefully.
Shuttle service is provided to and from the Boise Airport to each of these hotels and between each of these hotels as well. We purposefully selected these options for the quality of accommodations, the guest service and the convenience for transportation! So, if you want to meet up with one another, simply utilize the complimentary shuttle service between the hotels!
Boise local? We encourage you to consider getting a hotel room and really allow yourself to take these two days to emerge yourself in business development. Take time to breathe, and reflect on what areas you are excelling at and areas you are struggling. Meet with fellow attendees for drinks after the day’s sessions to continue discussions and networking. Let’s get inspired, and relight the fire in you!
Airfare is not included. Transportation is not included to-and-from Willowbridge each day, although many attendees connect and carpool together. We also have some fun recommendations if you feel like splurging on a car service.
We are allowing a limited number of attendees at each workshop.
CANCELLATION AND REFUND POLICY
Much like when we book a wedding, we turn away other business, so we can fully dedicate our time. When you register for our workshop, we reserve one of our limited spots for you. Once a payment is made for tuition, it is not refundable if you choose to cancel your registration.
*March 1st, 2019 ticket prices will increase
Two-Day Workshop Package, April 18th-19th 2019
|| Business Foundations + Creating for Profit || $2000
Day One - “Business Foundations”
9:00am, Check In
9:00am - 10:00am, Welcome Breakfast and Coffee Bar
10:15am - 11:30am, Session 1
11:45am - 1:00pm, Session 2
1:00pm, Lunch On Site
2:00pm - 3:15pm, Session 3, Guest Speaker Sound Wave Events
3:30pm - 5:00pm, Session 4, Guest Speaker Sourced Co.
5:00 pm - 7:00 pm, Down Time
7:00pm, Dinner downtown Boise at one of the hottest new restaurants, Madre Boutique Taqueria
Day Two - “Creating for Profit”
9:00am - 10:00am, Welcome Breakfast and Coffee Bar
10:15am - 11:30am, Session 1
11:45am - 1:00pm, Session 2 - Guest Speaker Fifty Flowers, Guest Speaker La Tavola Fine Linen and Vendor Panel, Just So. Event Floral, Sound Wave Events
2:00pm - 4:30pm, Final Session - Hands on Design, Guest Speaker Rocky Mountain Bride Magazine, Guest Speaker Mitchell Photo Collection
4:30pm-7:00pm, Down Time
7:00pm - 9:00pm, Farewell Dinner at Willowbridge, Headshots
Space is limited! To reserve your spot, please complete the registration form and proceed to the payment page. You will have the option to pay in full or choose the payment plan securing your seat with a 50% non-refundable deposit. Registration is not complete until some form of payment is completed. Please note, refunds will not be allowed as we plan specifically with you in mind and have limited spots. Full payment is due by March 15th, 2019.
Menu and FAQs below.