IRA + LUCY

presents

wedding professionals 2-day spring workshop
“business foundations”
”creating for profit”

april 18th and 19th, 2019

 
 

Partners in life and business, Jonnathan and Heidi Wight began in 2006, designing for creatives in the Pacific Northwest as a boutique branding business incorporating the blend of the city culture and style with the personable nature of country. For over a decade, their growth in visual communications, design and event expertise, has evolved to become a much sought after art and skill set. Founder and Principal Designer of Ira + Lucy, Heidi, is recognized for her intuitive sense of style, as an impeccable design expert, offering her clients a full wedding or special event experience focused on authentic client relationships and bespoke service. Jonnathan, Principal Designer of Wight House Creative has an extensive portfolio working with non-profits and small businesses, building successful business foundations through marketing, business development and execution. Hubby and Wife Duo and their team, boast an extensive portfolio featured in industry leading publications, having orchestrated some of Idaho’s most prominent weddings and consulted wedding, event and business professionals with great success. Jonnathan and Heidi are passionate about teaching and equipping others to find success in their business and therefore, in their personal lives.

 
Jonnathan and Heidi
 

thank you to our incredible workshop sponsors

sponsors
 
 

everyone is invited

Jonnathan and I have had the joy of consulting with all types of businesses in our industry. Floral Designers, Hair and Makeup Artist, Venues, Catering, Aestheticians, Fitness Experts, “Paper Lovers”, Flower Farmers, Rental Businesses, Planners and Photographers. It’s crucial to us that all attendees feel welcome, comfortable and have an incredible experience.

  • Individuals with no experience at all, but aspire to be part of the events industry

  • Experienced designers looking to grow their skillset

  • New venue owners wanting to know the next steps to attract customers

  • Dreamers who feel overwhelmed by the non-creative aspects of running a business

  • Established business that feel out-of-date with how to reach today’s ever-evolving and fast paced market

  • Baffled business owners wanting to harness the power of social media

  • Kick-Ass creatives that are have lousy contracts and foundations in place

  • Artists that don’t know how to value their services


real people, honest answers, let’s dive in

There’s so much I feel lost in. I want to be financially stable (this, I am currently struggling with), and want to attract my ideal couple. I’m tired of the ‘I don’t really like flowers,’ or ‘I don’t really think flowers are a priority for a wedding,’ clients. Getting this email does not intrigue me to want to even set up a consult with them. I loved your presentation at Rooted in the Rockies, and would love to dive deeper. Thank you!
I wanted to reach out, I was the short redhead who you talked to at the champagne reception. Once again, just wanted to say how much I appreciated your candidness, no b%$#shit attitude. I also loved that you spoke to the business side of things as opposed to the “pretty” side of the industry.
I didn’t get a chance to tell you in person after your talk so I am emailing to say THANK YOU!!! Your session was by far the most informative and interesting of the whole day for me! You are very genuine and real, I could’ve listened to you for hours! I’m so impressed you were able to dive deep into client contracts and the importance of work/life balance. From the book recommendations to your person journey, it was so nicely done!
I recently decided to “go for it” and rebuild my photography portfolio in hopes to do photography full time someday. I’ve always wanted to own my own business and I think having my daughter was the push I needed to make it happen! You have a lot of topics I’m interested in, it was so hard to pick one!

LOCATION

Workshops will be held at the Idaho’s most prominent private estate, Willowbridge, located in Eagle, Idaho, just 20-minutes from downtown Boise.


GUEST SPEAKERS

In addition to Key Note Speakers, husband and wife, Jonnathan and Heidi, attendees will hear and interact with leading industry icons! Stay tuned as we continue to introduce details.

Guest Speaker, Taylor, Rocky Mountain Bride Magazine, Ira and Lucy workshop

HOW TO GET PUBLISHED

Get the inside scoop on how to get published and what RMB is looking for in their submissions from RMB's Co-Owner, Taylor Chamberlain. Learn what makes your work stand out and how to build a strong relationship with media. With five years in publishing and editorial, Taylor will be sharing all the tips and trends she has seen over the years, as well as how to grow, while still staying true to your brand. 

ABOUT ROCKY MOUNTAIN BRIDE

"The Mountains are calling and I must go." John Muir’s famous words echo true for the allure of the Rockies and the manifesto at Rocky Mountain Bride. It’s the romance of the wild unknown, a sense of adventure and the charm of the culture that beckons you to stay awhile. RMB's curated resources inspire authentic love stories for modern couples, crafted by local creatives who put their heart into each wedding. Let the Rocky Mountains host a day where your souls become one and your love finds a forever home. 

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Designing with Fine Linen, Live Demo

Learn how to apply proven design principles to curate your textile pallet. Sarah Granger-Twomey and Heidi Wight dig into the topics of pattern mixing basics, making neutrals engaging and keeping fabrics congruous within the space. Also covered are the planning logistics of each stage of fine linen for events; from calculating sizing and caring for fabric onsite to visualizing what the eye sees vs what the camera lens sees. Sarah Granger-Twomey is a Senior Sales Executive at La Tavola Linen. Working with the Pacific Northwest and Rocky Mountain regions, she lends her design and production expertise to all her clients. Sarah believes that table textiles can transform a space and drive home a client’s vision.

About Sarah

Before joining La Tavola in 2011, Sarah was the Creative Director of an illustrious event firm in Los Angeles producing celebrity weddings and multimillion-dollar affairs across the country.

Sarah is formally trained in interior design and has applied the tried and true standards of good design throughout her career in the events industry.

She currently resides in Los Angeles with her husband and two daughters but returns to her home state of Colorado every chance she gets.

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VENDOR RELATIONSHIPS
live demo

Kara is a studio event only Floral Designer and Idaho native. Her business Just so. Her design work has been featured in Print issues of Rocky Mountain Bride and Wedventure. Blog  and other online recognition include Martha Stewart, Style Me Pretty, Magnolia Rouge, Wedding Chicks, Junebug Weddings, Northwest Weddings, Adorn Magazine,  and was selected as Joyweds Top 9  bouquets of 2017.  

Just so. Event Floral was inspired by her love of florals, creative and artistic living and most importantly, relationships.  She values the relationships built with clients and vendors as priceless and strives to make them a priority in her life and her business.  Kara loves and is passionate about flowers.... (all of them except sunflowers.)  Sweet peas are her favorite.  She adores art, books , travel and all things vintage!  Kara loves people and their stories and makes friends for life. Her Southern Grandmother was fond of all things lovely and had an incredible garden that was a centerpiece of the family visits to her home. She had a saying when doing projects together with Kara, such as cooking, sewing, oil painting, sculpting, gardening .  If it was done well and with creativity and love it was  "Just so..."   

shyvon

synergy between designers and photographers

Learn how to create incredible synergy with photographers that creates a profitable authentic relationships, attracts your shared ideal clients and helps support your brand.

About Shyvon

Hello there!

My name is Shivyon Mitchell, the founder and photographer behind The Mitchell Photo Collection. I’m a Pacific Northwest native and a destination wedding photographer for the adventurers, explorers, and seekers out there who crave a life of deeper meaning. I am constantly inspired by the world we live in and the people we share it with. 

While everyone's story is different, I live to express my creativity through yours, and it brings me such joy that I can share these timeless, classic heirlooms with you.


class highlights

day-ONe |business foundations|

  • Business Starting Point (how to start a business, contracts)

  • Let’s Talk Money (pricing, growing your business, what forms of advertising work best and which ones don’t offer much return…)

  • Guest Speaker, Editor from Rocky Mountain Bride Magazine

  • Social Media Strategy (branding and marketing, what tools do we utilize)

  • Boundaries (creating policies, how to be a “boss”, how to work with clients)

  • How to Build the Client Experience (tools and tips)

  • How to Connect with Today’s Bride

  • Managing Staff (when to hire, how to hire, how to be a “boss”)

  • Let’s Get Real (work-life balance)

  • Live Q & A Sessions

DAY-TWO |creating for profit|

  • Styled Shoot Success, Advertising and Networking

  • Learn How I Build My Design Boards and Present Concepts to Clients

  • Hands On Teaching - Designing a Remarkable Tablescape

  • Live Q & A Sessions

  • Guest Speaker, Editor from Rocky Mountain Bride Magazine

  • Break Out Interactive Growth Groups


SWAG BAGS

Attendees will receive some seriously good swag! We’ll be sharing some of our most favorite goodies with you! “Business Foundations” attendees will receive a curated list of our go-to business resources and tools!


PHOTOGRAPHY

Workshops will be photographed by The Mitchell Photo Collection. Shivyon is one of those dynamic persons that you find yourself gravitating to. Her lifestyle, organic and romantic imagery is dreamy and we couldn’t be more thrilled to have Shivyon on site for our workshop capturing all the moments!

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MEALS

We are thrilled to have Executive Chef, John Cuevas and his wife Julie, indulge our tastebuds with incredible catering experience planned for our attendees!

John was classically trained at the Culinary Institute of America, Scottsdale. He has been recognized with a nomination from the James Beard House and spent the majority of his career working in 5-Star restaurants. 

Julie’s background also comes from the luxury hotel world and she departed her last position as the Food and Beverage Director at Montage Laguna Beach. 

They moved to Boise and opened MADRE Boutique Taqueria. They are enthusiastic about growing their business and have recently launched Syringa Events, a catering business specializing in seasonal American cuisine for special events.

VIEW MENU BELOW


LODGING

Lodging is not included, but a discounted rate has been set up for workshop attendees at three of our favorite downtown hotels! Unwind after the workshop with a soak in the tub and maybe enjoy some additional Boise nightlife! Please note these are complimentary discounted prices and subject to availability.

$149 per night
Beautifully redesigned and thoughtfully appointed, the guest rooms are airy, bright and comfortable, with sleek lines and open living areas filled with natural light. Crisp white and green color palettes lend a fresh and modern ambiance - pssst, my fav!

The Grove hotel is my personal favorite option! The newly renovated lobby, bar and restaurant are gorgeous!

$139 per night
A beautiful affordable accommodation choice for our attendees featuring newly renovated rooms and hotel! Go for a swim in the indoor pool, cozy up by the fire in the lobby… not to mention easy and convenient parking access!

This is a great option! I’m hoping the trees will be blossoming, as some of the rooms open out onto a pretty courtyard space to a lounge space and fire pit.

$169 per night
Urban chic charm and boutique style create inspired stays at Hotel 43. The hotel builds the perfect balance of urban flair and cozy décor. Located in the heart of downtown Boise

$189 per night “PURE wellness” room
Every PURE® Wellness Allergy-Friendly Room has undergone a patented 7-step purification process. In addition, the in-room filter removes up to 99.99% of pollutants and allergens, exceeding HEPA standards, so every guest can breathe easily and rest peacefully.

Shuttle service is provided to and from the Boise Airport to each of these hotels and between each of these hotels as well. We purposefully selected these options for the quality of accommodations, the guest service and the convenience for transportation! So, if you want to meet up with one another, simply utilize the complimentary shuttle service between the hotels!

Boise local? We encourage you to consider getting a hotel room and really allow yourself to take these two days to emerge yourself in business development. Take time to breathe, and reflect on what areas you are excelling at and areas you are struggling. Meet with fellow attendees for drinks after the day’s sessions to continue discussions and networking. Let’s get inspired, and relight the fire in you!


TRANSPORTATION

Airfare is not included. Transportation is not included to-and-from Willowbridge each day, although many attendees connect and carpool together. We also have some fun recommendations if you feel like splurging on a car service.


LIMITED SPACE

We are allowing a limited number of attendees at each workshop.

CANCELLATION AND REFUND POLICY

Much like when we book a wedding, we turn away other business, so we can fully dedicate our time. When you register for our workshop, we reserve one of our limited spots for you. Once a payment is made for tuition, it is not refundable if you choose to cancel your registration.


investment

early bird pricing January 22-february 28

Day-One Only, April 18th 2019 || Business Foundations $900
Day-Two Only, April 19th 2019 || Creating for Profit $1100

Two-Day Workshop Package, April 18th-19th 2019
|| Business Foundations + Creating for Profit || $1600
($400 package savings)

*March 1st, 2019 ticket prices will increase

Day-One Only || Business Foundations $1100
Day-Two Only || Creating for Profit $1300

Two-Day Workshop Package, April 18th-19th 2019
|| Business Foundations + Creating for Profit || $2000
($400 package savings)

50% due to hold your seat, with the remaining balance due by March 15th, 2019.

scholarships

We will be offering 2 scholarships for the Spring 2-Day Workshop. Anyone can apply. The scholarship will cover the investment price of the workshop tuition. Airfare, lodging and transportation are not included.

  • to submit, email us: who you are, what your passion is, what your 2019 goals are and how attending can help make those goals a reality - use whatever medium to tell your story, written, image or video-based!

  • submissions due by February 8th

  • winner revealed, February 14th, because who doesn’t love thaaaat good of a Valentine’s treat!


schedule

Day One - “Business Foundations”

  • 9am - 10am, Welcome Breakfast and Coffee Bar

  • 10:15am - 11:30am, Session 1

  • 11:45am - 12:45pm, Session 2

  • 1:00pm, Lunch

  • 2:00pm - 3:15pm, Session 3

  • 3:30pm - 4:30pm, Session 4

  • 6:00pm - 7:00pm, Cocktail Social Hour (location TBA)

  • 7:30pm, Dinner downtown Boise at one of the hottest new restaurants, Madre Boutique Taqueria

Day Two - “Creating for Profit”

  • 9am - 10am, Welcome Breakfast and Coffee Bar

  • 10:15am - 11:30am, Session 1

  • 11:45am - 12:45pm, Session 2 - Hands On Styled Shoot, Designing

  • 1:00pm, Lunch

  • 2:00pm - 4:30pm, Final Session - Live Action Photo Shoot, Headshots

  • 7:00pm, Farewell Formal Dinner at Willowbridge


registration

Space is limited! To reserve your spot, please complete the registration form and proceed to the payment page. You will have the option to pay in full or choose the payment plan securing your seat with a 50% non-refundable deposit. Registration is not complete until some form of payment is completed. Please note, refunds will not be allowed as we plan specifically with you in mind and have limited spots. Full payment is due by March 15th, 2019.

Menu and FAQs below.

 What is the nearest airport?  

Boise Airport

 

What if I buy my seat, and then am unable to attend?

We understand that things happen, but unfortunately all payments made are non-refundable.  If you are unable to attend, you are welcome to try and sell your seat, but it is your responsibility.

 

Why is there a ticket transfer fee? 

Our workshops have limited spots, and because of that, we are looking for committed buyers. Due to the extra admin time needed for follow up communication,  processing payments, and invoicing, we need to charge a one time fee of $75.  If you need to transfer your ticket, please contact us.

 

How does the partial payment option work?  

50% is due upfront to reserve your seat, and an invoice reminder will be sent for the remaining balance, which will be due March 15th 2019. Late payments will incur a $40 per week late fee.
If the remaining balance is not paid by April 1st, your deposit will be considered forfeited and your seat will be lost.

 

Can I use the images I take for my portfolio?

Absolutely! That's the purpose of the shoots!

 

Can you accommodate my dietary restrictions? 

Absolutely - Please let us know ahead of time if you have additional restrictions.

 

What will the food be like? 

We selected Chef John Cuevas because of his versatility and quality culinary craft. Check out the detailed menu we have provided.


 Is there wifi? 

Yep!

Are there carpooling options?  

There will be a private Facebook group for the attendees to coordinate carpooling.

 

I am not a professional planner, should I still come?

Yes, this workshop is geared to all those in the professional wedding industry. You may consider opting for Day-One, where we focus on the “Business Foundations”, however the “Create for Profit” is a great class for photographers, planners, venues, bridal boutiques, paper/stationary, videographers, hair and makeup artists, florists, caterers, bakers and rentals. We will touch on all areas of creating that each of these businesses can take a lot away from!

  

HAVE A QUESTION YOU DON'T SEE ANSWERED HERE?
CONTACT US TODAY!

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