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2019 Wedding Professionals Masterclass
Stay Tuned for Next Date Announcement

Ira + Lucy Wedding Business Masterclass is an educational space designed to cultivate entrepreneurial confidence through honest, strategy-driven work for the disciplined artist and discerned business owner. We advocate for purposeful work that creates a remarkable and memorable life beyond your brand.

I am a local photographer and attended Heidi and Jonnathan’s Wedding Business Masterclass. It was gold! After the class I completely restructured our business plan to better meet our long term goals based on the immeasurable knowledge that I learned. I met some of the most amazing people and built relationships with individuals and businesses in the industry that far outweighed the price of attending. The speakers were incredible and the content was spot on. It far outdid my expectations!
— Denise
It was a dream for me to get to attend this years first #ILmasterclass this week in Boise. I LOVED it! Heidi, Jonnathan and the vendors chosen to speak were all incredibly approachable, honest, and passionate. As an event designer I am constantly trying to better my approach, my design eye and the way I introduce clients to our industry through my interactions with each of them. There’s always so much to learn and while I love motivational speakers I’m five years into building my company and I wanted to get specific.

Heidi pulled out contracts and went over key points line by line encouraging us to pay more attention to not just the pretty and fun aspects of our jobs but the brass tacks and strategy behind our brand. We touched upon; contracts, internal project management systems, website optimization, on-boarding processes; employee management; design shortcuts; styling time-savers; and social media (I feel like we touched on a little of everything!) I so admire that she did not hold back out of fear. I appreciate that this knowledge is hard-won and many who have struggled to obtain it would opt to not share. I can tell she genuinely wants this rising tide to raise all ships.

What a beautiful place to teach others from. Those of us in attendance were totally spoiled not only with real and useful information but also delicious food, fun swag, and a lavish setting. The hard work will have to be mine to carry out from here and I feel like I’m not quite sure which changes or tweaks to implement first, but isn’t that a great problem to have! My hope is to play with these new tools in my toolbox and track that progress. I’m hoping this masterclass will continue to be developed with a few more in-depth options for those of us who have already taken the foundational class. I know we’ve only skimmed the surface in terms of what there is to learn from this dynamic duo and I can’t wait to see what the next chapter holds for all of us - you included! If you are in our industry and reading this investing in personal growth is 100% worth it. The investments you make in yourself and towards your personal growth as a business owner touch the lives of so many. What we do is hard and we all get a little burnt out at times. A well run class, workshop, or conference from someone you admire is a worthwhile investment.

Sessions I’d love to see in the future: how to work with your spouse or “work wife” partnership in business - what to avoid and what to lean into; more break out sessions & structured learning with peer attendees; more hands on styling; flat lay workshop; tips for conflict resolution with clients / vendors; Deliverables how to pay attention to what you are promising and take steps to not overload; Building a smart production timelines (factors that come into play); Venue relationships how to court and maintain them. Floor planning tips and how to best practices in room layouts for event flow etc.. / also / opt ins post masterclass for online one-on-ones to dig deeper into the specifics and engage in accountability and follow-up post conference.
— Cheers! Cassie LaGreca owner Better to Gather Events / Montana based.

everyone is invited

Jonnathan and I have had the joy of consulting with all types of businesses in our industry. Floral Designers, Hair and Makeup Artist, Venues, Catering, Aestheticians, Fitness Experts, “Paper Lovers”, Flower Farmers, Rental Businesses, Planners and Photographers. It’s crucial to us that all attendees feel welcome, comfortable and have an incredible experience.

  • Individuals with no experience at all, but aspire to be part of the events industry

  • Experienced designers looking to grow their skillset

  • New venue owners wanting to know the next steps to attract customers

  • Dreamers who feel overwhelmed by the non-creative aspects of running a business

  • Established business that feel out-of-date with how to reach today’s ever-evolving and fast paced market

  • Baffled business owners wanting to harness the power of social media

  • Kick-Ass creatives that are have lousy contracts and foundations in place

  • Artists that don’t know how to value their services

real people, honest answers, let’s dive in

There’s so much I feel lost in. I want to be financially stable (this, I am currently struggling with), and want to attract my ideal couple. I’m tired of the ‘I don’t really like flowers,’ or ‘I don’t really think flowers are a priority for a wedding,’ clients. Getting this email does not intrigue me to want to even set up a consult with them. I loved your presentation at Rooted in the Rockies, and would love to dive deeper. Thank you!
I wanted to reach out, I was the short redhead who you talked to at the champagne reception. Once again, just wanted to say how much I appreciated your candidness, no b%$#shit attitude. I also loved that you spoke to the business side of things as opposed to the “pretty” side of the industry.
I didn’t get a chance to tell you in person after your talk so I am emailing to say THANK YOU!!! Your session was by far the most informative and interesting of the whole day for me! You are very genuine and real, I could’ve listened to you for hours! I’m so impressed you were able to dive deep into client contracts and the importance of work/life balance. From the book recommendations to your person journey, it was so nicely done!
I recently decided to “go for it” and rebuild my photography portfolio in hopes to do photography full time someday. I’ve always wanted to own my own business and I think having my daughter was the push I needed to make it happen! You have a lot of topics I’m interested in, it was so hard to pick one!


Workshops will be held at the Idaho’s most prominent private estate, Willowbridge, located in Eagle, Idaho, just 20-minutes from downtown Boise.


In addition to Key Note Speakers, husband and wife, Jonnathan and Heidi, attendees will hear and interact with leading industry game changers! Stay tuned as we continue to introduce details.

Guest Speaker, Taylor, Rocky Mountain Bride Magazine, Ira and Lucy workshop


Get the inside scoop on how to get published and what RMB is looking for in their submissions from RMB's Co-Owner, Taylor Chamberlain. Learn what makes your work stand out and how to build a strong relationship with media. With five years in publishing and editorial, Taylor will be sharing all the tips and trends she has seen over the years, as well as how to grow, while still staying true to your brand. 


"The Mountains are calling and I must go." John Muir’s famous words echo true for the allure of the Rockies and the manifesto at Rocky Mountain Bride. It’s the romance of the wild unknown, a sense of adventure and the charm of the culture that beckons you to stay awhile. RMB's curated resources inspire authentic love stories for modern couples, crafted by local creatives who put their heart into each wedding. Let the Rocky Mountains host a day where your souls become one and your love finds a forever home. 


Sourced Co., Tayler Cusick Hollman, Ira and Lucy, Wedding Professionals Workshop


Learn how to market your brand with affordable tools designed specifically for wedding professionals. Seasoned creative, join Tayler who will be joining us in our discussions, Q&A and part of our hands-on design training!

about tayler

Loves the hard/dirty work of building a business. It’s as important that clients learn from working together as it is that something amazing comes from the collaboration. Co-Founder of Sourced Co. When not working, she’s outside playing, cooking something from scratch or talking politics with anyone who will listen.



Designing with Fine Linen, Live Demo

Learn how to apply proven design principles to curate your textile pallet. Sarah Granger-Twomey and Heidi Wight dig into the topics of pattern mixing basics, making neutrals engaging and keeping fabrics congruous within the space. Also covered are the planning logistics of each stage of fine linen for events; from calculating sizing and caring for fabric onsite to visualizing what the eye sees vs what the camera lens sees. Sarah believes that table textiles can transform a space and drive home a client’s vision.

About Sarah

Before joining La Tavola in 2011, Sarah was the Creative Director of an illustrious event firm in Los Angeles producing celebrity weddings and multimillion-dollar affairs across the country.

Sarah is formally trained in interior design and has applied the tried and true standards of good design throughout her career in the events industry.

She currently resides in Los Angeles with her husband and two daughters but returns to her home state of Colorado every chance she gets.



live demo

Kara is a studio event only Floral Designer and Idaho native. Her business Just so. Her design work has been featured in Print issues of Rocky Mountain Bride and Wedventure. Blog  and other online recognition include Martha Stewart, Style Me Pretty, Magnolia Rouge, Wedding Chicks, Junebug Weddings, Northwest Weddings, Adorn Magazine,  and was selected as Joyweds Top 9  bouquets of 2017.  

Just so. Event Floral was inspired by her love of florals, creative and artistic living and most importantly, relationships.  She values the relationships built with clients and vendors as priceless and strives to make them a priority in her life and her business.  Kara loves and is passionate about flowers.... (all of them except sunflowers.)  Sweet peas are her favorite.  She adores art, books , travel and all things vintage!  Kara loves people and their stories and makes friends for life. Her Southern Grandmother was fond of all things lovely and had an incredible garden that was a centerpiece of the family visits to her home. She had a saying when doing projects together with Kara, such as cooking, sewing, oil painting, sculpting, gardening .  If it was done well and with creativity and love it was  "Just so..."   



synergy between designers and photographers

Learn how to create incredible synergy with photographers that creates a profitable authentic relationships, attracts your shared ideal clients and helps support your brand.

About Shyvon

Hello there!

My name is Shivyon Mitchell, the founder and photographer behind The Mitchell Photo Collection. I’m a Pacific Northwest native and a destination wedding photographer for the adventurers, explorers, and seekers out there who crave a life of deeper meaning. I am constantly inspired by the world we live in and the people we share it with. 

While everyone's story is different, I live to express my creativity through yours, and it brings me such joy that I can share these timeless, classic heirlooms with you.


Ira and Lucy Wedding Business Masterclass


Join our conversation as we teach how to create invaluable vendor relationships! How can working with a sound and audio business help build your own business? See during a LIVE DEMO how to incorporate higher quality sound, lighting, custom design elements and entertainment and why that matters! Venue owner? Planner? Photographer? Florist? Bridal Boutique? You won’t want to miss this discussion?


Kristin Cole founded Sound Wave Events in 2006. Since they she has worked to build the company to one of the top event companies in the state. She finds passion in serving others and always seeks to create lasting relationships in business and personal endeavors. She has an amazing husband and 2 young boys who keep her moving and exploring the world - they love traveling, riding bikes, and reading together.  


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Local business owner and CEO, Liza Roeser-Atwood, from Fifty Flowers stops by to tell us how Fifty Flowers is changing the floral delivery service on a global scale.

A 24-year veteran of the floral industry with expertise in sourcing fresh-cut flowers, Liza Roeser Atwood has successfully learned to navigate the risks and rewards of owning a global business. After graduating from Texas A&M, Liza entered the Peace Corps and worked with entrepreneurs in Ecuador, focusing much of her energy on small business development. With very little desire to return to the states, she worked with Colombian and Ecuadorian Flower Growers to build their businesses before taking on the challenge of building her own. Since that time, she has successfully guided the operations for and Farm Fresh Exports in their growth as a large-scale, international provider of fresh floral products. In 2003, she was recognized as one of Ecuador's most successful female entrepreneurs by Cosas Magazine and is a current member of the SAF Wholesalers Council and Consumer Joint Council. Today, FiftyFlowers is headquartered in Boise, Idaho - where Liza resides with her husband and business partner, Blu, and their two beautiful daughters. Together, they work diligently to continue building their companies into a multimillion-dollar global enterprise, providing over fifty jobs to great people in the United States, Ecuador, and beyond. Join her as she discusses her journey and the importance of maintaining focus and networking effectively.


class highlights

day-ONe |business foundations|

  • Business Starting Point (how to start a business, contracts)

  • Let’s Talk Money (pricing, growing your business, what forms of advertising work best and which ones don’t offer much return…)

  • Guest Speaker, Co-Owner of Rocky Mountain Bride Magazine

  • Social Media Strategy (branding and marketing, what tools do we utilize)

  • Boundaries (creating policies, how to be a “boss”, how to work with clients)

  • How to Build the Client Experience (tools and tips)

  • How to Connect with Today’s Bride

  • Managing Staff (when to hire, how to hire, how to be a “boss”)

  • Let’s Get Real (work-life balance)

  • Live Q & A Sessions

DAY-TWO |creating for profit|

  • Styled Shoot Success, Advertising and Networking

  • Learn How I Build My Design Boards and Present Concepts to Clients

  • Hands On Teaching - Designing a Remarkable Tablescape

    • Guest Speakers Featuring the Industry’s Best Wedding Tools

  • Live Q & A Sessions

  • Break Out Interactive Growth Groups


Attendees will receive some seriously good swag! We’ll be sharing some of our most favorite goodies with you! Attendees will receive a curated list of our go-to business resources and tools, curated custom gifts and so much more! You don’t want to miss out on these!


Workshops will be photographed by The Mitchell Photo Collection. Shivyon is one of those dynamic persons that you find yourself gravitating to. Her lifestyle, organic and romantic imagery is dreamy and we couldn’t be more thrilled to have Shivyon on site for our workshop capturing all the moments!



We are thrilled to have Executive Chef, John Cuevas and his wife Julie, indulge our tastebuds with incredible catering experience planned for our attendees!

John was classically trained at the Culinary Institute of America, Scottsdale. He has been recognized with a nomination from the James Beard House and spent the majority of his career working in 5-Star restaurants. 

Julie’s background also comes from the luxury hotel world and she departed her last position as the Food and Beverage Director at Montage Laguna Beach. 

They moved to Boise and opened MADRE Boutique Taqueria. They are enthusiastic about growing their business and have recently launched Syringa Events, a catering business specializing in seasonal American cuisine for special events.



Lodging is not included, but a discounted rate has been set up for workshop attendees at three of our favorite downtown hotels! Unwind after the workshop with a soak in the tub and maybe enjoy some additional Boise nightlife! Please note these are complimentary discounted prices and subject to availability.

$149 per night
Beautifully redesigned and thoughtfully appointed, the guest rooms are airy, bright and comfortable, with sleek lines and open living areas filled with natural light. Crisp white and green color palettes lend a fresh and modern ambiance - pssst, my fav!

The Grove hotel is my personal favorite option! The newly renovated lobby, bar and restaurant are gorgeous!

$139 per night
A beautiful affordable accommodation choice for our attendees featuring newly renovated rooms and hotel! Go for a swim in the indoor pool, cozy up by the fire in the lobby… not to mention easy and convenient parking access!

This is a great option! I’m hoping the trees will be blossoming, as some of the rooms open out onto a pretty courtyard space to a lounge space and fire pit.

$169 per night
Urban chic charm and boutique style create inspired stays at Hotel 43. The hotel builds the perfect balance of urban flair and cozy décor. Located in the heart of downtown Boise

$189 per night “PURE wellness” room
Every PURE® Wellness Allergy-Friendly Room has undergone a patented 7-step purification process. In addition, the in-room filter removes up to 99.99% of pollutants and allergens, exceeding HEPA standards, so every guest can breathe easily and rest peacefully.

Shuttle service is provided to and from the Boise Airport to each of these hotels and between each of these hotels as well. We purposefully selected these options for the quality of accommodations, the guest service and the convenience for transportation! So, if you want to meet up with one another, simply utilize the complimentary shuttle service between the hotels!

Boise local? We encourage you to consider getting a hotel room and really allow yourself to take these two days to emerge yourself in business development. Take time to breathe, and reflect on what areas you are excelling at and areas you are struggling. Meet with fellow attendees for drinks after the day’s sessions to continue discussions and networking. Let’s get inspired, and relight the fire in you!


Airfare is not included. Transportation is not included to-and-from Willowbridge each day, although many attendees connect and carpool together. We also have some fun recommendations if you feel like splurging on a car service.


We are allowing a limited number of attendees at each workshop.


Much like when we book a wedding, we turn away other business, so we can fully dedicate our time. When you register for our workshop, we reserve one of our limited spots for you. Once a payment is made for tuition, it is not refundable if you choose to cancel your registration.


*March 1st, 2019 ticket prices will increase

Two-Day Workshop Package, April 18th-19th 2019
|| Business Foundations + Creating for Profit || $2000


Day One - “Business Foundations”

  • 9:00am, Check In

  • 9:00am - 10:00am, Welcome Breakfast and Coffee Bar

  • 10:15am - 11:30am, Session 1

  • 11:45am - 1:00pm, Session 2

  • 1:00pm, Lunch On Site

  • 2:00pm - 3:15pm, Session 3, Guest Speaker Sound Wave Events

  • 3:30pm - 5:00pm, Session 4, Guest Speaker Sourced Co.

  • 5:00 pm - 7:00 pm, Down Time

  • 7:00pm, Dinner downtown Boise at one of the hottest new restaurants, Madre Boutique Taqueria

Day Two - “Creating for Profit”

  • 9:00am - 10:00am, Welcome Breakfast and Coffee Bar

  • 10:15am - 11:30am, Session 1

  • 11:45am - 1:00pm, Session 2 - Guest Speaker Fifty Flowers, Guest Speaker La Tavola Fine Linen and Vendor Panel, Just So. Event Floral, Sound Wave Events

  • 1:00pm, Lunch

  • 2:00pm - 4:30pm, Final Session - Hands on Design, Guest Speaker Rocky Mountain Bride Magazine, Guest Speaker Mitchell Photo Collection

  • 4:30pm-7:00pm, Down Time

  • 7:00pm - 9:00pm, Farewell Dinner at Willowbridge, Headshots


Space is limited! To reserve your spot, please complete the registration form and proceed to the payment page. You will have the option to pay in full or choose the payment plan securing your seat with a 50% non-refundable deposit. Registration is not complete until some form of payment is completed. Please note, refunds will not be allowed as we plan specifically with you in mind and have limited spots. Full payment is due by March 15th, 2019.

Menu and FAQs below.

thank you to our incredible workshop sponsors

 What is the nearest airport?  

Boise Airport


What if I buy my seat, and then am unable to attend?

We understand that things happen, but unfortunately all payments made are non-refundable.  If you are unable to attend, you are welcome to try and sell your seat, but it is your responsibility.


Why is there a ticket transfer fee? 

Our workshops have limited spots, and because of that, we are looking for committed buyers. Due to the extra admin time needed for follow up communication,  processing payments, and invoicing, we need to charge a one time fee of $75.  If you need to transfer your ticket, please contact us.


How does the partial payment option work?  

50% is due upfront to reserve your seat, and an invoice reminder will be sent for the remaining balance, which will be due March 15th 2019. Late payments will incur a $40 per week late fee.
If the remaining balance is not paid by April 1st, your deposit will be considered forfeited and your seat will be lost.


Can I use the images I take for my portfolio?

Absolutely! That's the purpose of the shoots!


Can you accommodate my dietary restrictions? 

Absolutely - Please let us know ahead of time if you have additional restrictions.


What will the food be like? 

We selected Chef John Cuevas because of his versatility and quality culinary craft. Check out the detailed menu we have provided.

 Is there wifi? 


Are there carpooling options?  

There will be a private Facebook group for the attendees to coordinate carpooling.


I am not a professional planner, should I still come?

Yes, this workshop is geared to all those in the professional wedding industry. You may consider opting for Day-One, where we focus on the “Business Foundations”, however the “Create for Profit” is a great class for photographers, planners, venues, bridal boutiques, paper/stationary, videographers, hair and makeup artists, florists, caterers, bakers and rentals. We will touch on all areas of creating that each of these businesses can take a lot away from!



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Attendee Information

for attendees that purchased tickets outside of our shop feature, please complete the following

Name *
Phone *
Address *
What are your specific goals you have for your business and wanting to learn from this Masterclass?
Previous Workshop Experience *
Have you attended any previous wedding industry workshops?
Anything you would like to detail to us from those experiences?
Please detail any food or environmental allergies we need to take note of.
Do you have any specific questions for us?