2019 Wedding Professionals Masterclass
Stay Tuned for Next Date Announcement
Ira + Lucy Wedding Business Masterclass is an educational space designed to cultivate entrepreneurial confidence through honest, strategy-driven work for the disciplined artist and discerned business owner. We advocate for purposeful work that creates a remarkable and memorable life beyond your brand.
SPring 2019 masterclass recap
Jonnathan and I have had the joy of consulting with all types of businesses in our industry. Floral Designers, Hair and Makeup Artist, Venues, Catering, Aestheticians, Fitness Experts, “Paper Lovers”, Flower Farmers, Rental Businesses, Planners and Photographers. It’s crucial to us that all attendees feel welcome, comfortable and have an incredible experience.
Individuals with no experience at all, but aspire to be part of the events industry
Experienced designers looking to grow their skillset
New venue owners wanting to know the next steps to attract customers
Dreamers who feel overwhelmed by the non-creative aspects of running a business
Established business that feel out-of-date with how to reach today’s ever-evolving and fast paced market
Baffled business owners wanting to harness the power of social media
Kick-Ass creatives that are have lousy contracts and foundations in place
Artists that don’t know how to value their services
Our first Masterclass kicked off at the Idaho’s most prominent private estate, Willowbridge, located in Eagle, Idaho, just 20-minutes from downtown Boise. Here is a sneak peek from the ever-awesome and unreal talent of Moore Pictures!
In addition to Key Note Speakers, husband and wife, Jonnathan and Heidi, attendees heard and interacted with leading industry game changers!
day-ONe |business foundations|
Business Starting Point (how to start a business, contracts)
Let’s Talk Money (pricing, growing your business, what forms of advertising work best and which ones don’t offer much return…)
Guest Speaker, Co-Owner of Rocky Mountain Bride Magazine
Social Media Strategy (branding and marketing, what tools do we utilize)
Boundaries (creating policies, how to be a “boss”, how to work with clients)
How to Build the Client Experience (tools and tips)
How to Connect with Today’s Bride
Managing Staff (when to hire, how to hire, how to be a “boss”)
Let’s Get Real (work-life balance)
Live Q & A Sessions
DAY-TWO |creating for profit|
Styled Shoot Success, Advertising and Networking
Learn How I Build My Design Boards and Present Concepts to Clients
Hands On Teaching - Designing a Remarkable Tablescape
Guest Speakers Featuring the Industry’s Best Wedding Tools
Live Q & A Sessions
Break Out Interactive Growth Groups
Attendees received some seriously good swag! We’ll be shared some of our most favorite goodies with you! Attendees received a curated list of our go-to business resources and tools, curated custom gifts and so much more! You don’t want to miss out on these!
The Masterclass was photographed by The Mitchell Photo Collection. Shivyon is one of those dynamic persons that you find yourself gravitating to. Her lifestyle, organic and romantic imagery is dreamy and we couldn’t have been more thrilled to have Shivyon on site for our workshop capturing all the moments! All these photos are from her! Each Attendee also received a Head Shot and gallery! Applause to our Spring 19’ Masterclass Alum!
We could not have been more wowed with Executive Chef, John Cuevas and his wife Julie, who indulged our tastebuds with an incredible catering experience. Boise Cakery enticed us with sweets to die for and Royal Coffee Bar…. well, we are in love with these people and awesome coffee!
We’ll let photos speak for themselves!
The special details
It was important to me to create intentional moments and details for our attendees and speakers to show how much I appreciate them and to teach them WHY we think of these details for our clients. I wanted an interactive experience that wasn’t just luxurious, but taught them why being in a service industry world, these details DO matter for our customers. When you are on the other end and get to experience how awesome it is to be pampered, it makes you understand how to plan and offer that in your own business.
Local Musician, Dan Costello treated us to live music at the start of each day during breakfast.
Each meal featured a new tablescape design, boasting gorgeous floral from Just So. Event Floral and Fifty Flowers, luxury tabletop rentals from a Fine Fete, and industry leading fine linen from La Tavola. Minted.com spoiled us with custom menus for every meal. I know we were all grabbing the menus to toss in the swag bags to take home! All that gold foil goodness!
dinner out on the town
We had a blast enjoying the warm patio down at Madre Boutique Taqueria after being in class most the day. I designed a fun bold style that enhanced the already awesome style of Madre. It was so fun to do something that I would create for a rehearsal dinner and not so formal of a wedding design. I loved working with Madre to create a family style dinner where we could get to know one another better and build those relationships over dinner.
HANDS ON TEACHING
We could have easily had another full day just for hands on design teaching! Attendees learned how to work with fine linen, how to handle it, tips on working with linen and how to layer tones and work with floral elements and decor accents. Attendees then left for a few hours to freshen up while we prepped for our farewell dinner using the same tablescape we had been teaching!
Lodging is not included, but a discounted rate was set up for workshop attendees at three of our favorite downtown hotels!
$149 per night
Beautifully redesigned and thoughtfully appointed, the guest rooms are airy, bright and comfortable, with sleek lines and open living areas filled with natural light. Crisp white and green color palettes lend a fresh and modern ambiance - pssst, my fav!
The Grove hotel is my personal favorite option! The newly renovated lobby, bar and restaurant are gorgeous!
$139 per night
A beautiful affordable accommodation choice for our attendees featuring newly renovated rooms and hotel! Go for a swim in the indoor pool, cozy up by the fire in the lobby… not to mention easy and convenient parking access!
This is a great option! I’m hoping the trees will be blossoming, as some of the rooms open out onto a pretty courtyard space to a lounge space and fire pit.
$169 per night
Urban chic charm and boutique style create inspired stays at Hotel 43. The hotel builds the perfect balance of urban flair and cozy décor. Located in the heart of downtown Boise
Shuttle service is provided to and from the Boise Airport to each of these hotels and between each of these hotels as well. We purposefully selected these options for the quality of accommodations, the guest service and the convenience for transportation! So, if you want to meet up with one another, simply utilize the complimentary shuttle service between the hotels!
Boise local? We encourage you to consider getting a hotel room and really allow yourself to take these two days to emerge yourself in business development. Take time to breathe, and reflect on what areas you are excelling at and areas you are struggling. Meet with fellow attendees for drinks after the day’s sessions to continue discussions and networking. Let’s get inspired, and relight the fire in you!
Airfare is not included. Transportation is not included to-and-from Willowbridge each day, although many attendees connect and carpool together. We also have some fun recommendations if you feel like splurging on a car service.
We are allowing a limited number of attendees at each workshop.
CANCELLATION AND REFUND POLICY
Much like when we book a wedding, we turn away other business, so we can fully dedicate our time. When you register for our workshop, we reserve one of our limited spots for you. Once a payment is made for tuition, it is not refundable if you choose to cancel your registration.
DETAILS COMING SOON
DETAILS COMING SOON
Space is limited! To reserve your spot, please complete the registration form and proceed to the payment page. You will have the option to pay in full or choose the payment plan securing your seat with a 50% non-refundable deposit. Registration is not complete until some form of payment is completed. Please note, refunds will not be allowed as we plan specifically with you in mind and have limited spots.
Menu and FAQs below.